NO No Doubt… Bad!

Last night, I saw a tweet across my Twitter feed from the wonderful Eric Alper (@ThatEricAlper) that read;

No Doubt are back in the studio working on their next album. They plan to postpone some of their 2013 touring so they can record new tunes.

Firstly, if you have Twitter and you’re a music fan that ISN’T following Eric you need to give your head a quick shake. Then find the follow button. That man is genius and posts a ton of useful industry related news, high in Canadian content as well.

But for the crux of my post: I saw this tweet and the first thing that I immediately thought of is “Wow, that’s pretty cool. There will be new No Doubt later this year.” I turned off my phone and rolled back over in my bed. But as I’m prone to do while trying to fall asleep I began to over-think this tweet and it began to bum me out. Postponing their tour to record new music ultimately pushes out content, which drives up revenue. AND it’s probably easier to control your recording times than to spend time on the road, interacting with your fans and spreading your message and music.

The last thought I had made me sad… essentially, I feel that No Doubt is going back to squirrel away in a recording studio because it’s easier and more profitable to record new music instead of being with your fans. And new music is awesome, but postponing a tour to do this feels selfish.